There have been many ramblings about the quality of work when it comes to the new Phildelphia logo. Is it a masterpiece? Not by any means. But this is what happens when too many people are involved. Design by committee can be the death of any great work. Having been involved with this project, I can honestly say there were many excellent submissions. The following is my creation of what could have been.
The city was looking for a fresh new identity system that could speak to the next generation. In this day and age… everyone one is connected. Philadelphia already has phila.gov in place, so the next logical progression was staring me right in the face.
